Recognition Campaign
Customer: Teknion
Campaign: Anniversary Recognition
Budget: $70,000
Products Deliverred: Multimedia, Printed Materials Promotional Products
Teknion, a leading international designer, manufacturer, and marketer of office systems and related office furniture products, was looking for a creative campaign solution to recognize its 25th Anniversary. They turned to Hyde Brothers Printing and Marketing for creative ideas that would excite their employees and customers alike.
Hyde Brothers Printing and Marketing recommended a retrospective video to commemorate Teknion’s 25 years of success which Teknion agreed was a great idea. Hyde Brothers Printing and Marketing Joe Thomas produced the video which offered a professional, yet personal looks at a company that has successfully grown from 400 employees to a worldwide corporation of more than 4,000. It was unveiled at NeoCon, an industry tradeshow for office furniture and interiors. Along with creating the video, Hyde Brothers Printing and Marketing Joe Thomas recommended a number of commemorative anniversary items to reward Teknion’s employees for their dedication to the company. The items included eco-friendly tote bags, logo’d bottled water, mint boxes and t-shirts with custom anniversary graphics.
Completely satisfied with the promotional products and overall campaign, Teknion continued working with Hyde Brothers Printing and Marketing on the second part of the anniversary celebration. Among other items, custom, eco-packaged hard copies of the now-popular anniversary video were sent to all of their employees worldwide.